Rotary Brand News

 
 
 
 
 
  
March 2018
 
 
 
The People of Action campaign makes it easy to show your community what we can accomplish together. Get started today by using the campaign materials on all your digital channels. Here’s how:
·        Post #PeopleofAction stories and promote club projects and events on your social media channels. Encourage club members to repost them on their social media channels, too.
·        Share Rotary’s new video “What We See” on your club and district websites. Share or link to it on your social media channels.
 
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People of Action campaign rocks the San Diego airport
People of Action ads ran at the San Diego International Airport in California, USA, from 10 to 24 January, when many Rotarians traveled through it to attend Rotary’s International Assembly. The district there negotiated with the on-site advertising distributor to show 10-second video clips at 20 locations throughout the terminals. Find out how these California Rotarians reached nearly 800,000 people with the People of Action campaign.
 
 
  
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5 steps to telling a People of Action story
The new People of Action campaign helps you bring Rotary’s story to life by showing Rotary members as the people of action we are. Telling our People of Action stories in a meaningful, coordinated way builds the public’s understanding of who we are and what we do. It highlights the impact we make in our communities and around the world. Learn how to tell your People of Action story and help answer the question, “What is Rotary?”
 
  
 
New People of Action materials on Brand Center
 
 
Outdoor
Use these outdoor billboards and transit shelter ads for outdoor advertising opportunities in your community.
 
 
 
 
Video
A 25-second version of the “What We See” video is now available. Work with your local TV station or video-editing facility to add five seconds that give your club’s information.
 
 
 
 
 
Radio 
Use the produced radio ads or work with your local radio station to record the ad and include your club’s contract information.
 
 
 
 
 
 
Rotary International
One Rotary Center, 1560 Sherman Ave., Evanston, IL 60201-3698, USA